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Shopify Email Newsletter Examples And Templates

Learn the tips and tricks on how to score with Shopify Newsletters. Access our 10+ Shopify newsletter email templates, customize them, and get your subscribers hooked.

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8 Best Shopify Newsletters Email Templates & Examples

When it comes to email marketing, there are so many things you can do to make your emails stand out from the crowd.

You can send beautiful newsletters that inspire people to open them or use ones that teach people something new. You can even use your emails to get people excited about your brand or help them find ways to connect with other people who share their interests. The possibilities are endless!

But if you don’t know how to start, it can be hard to know where to begin. That’s why we’ve put together a visual breakdown of 10 Shopify newsletter email templates you can use for inspiration.

What Is A Shopify Newsletter?

A Shopify newsletter is a great way to keep your customers engaged. It’s a great way to drive sales, but it also helps you build trust and stay top of mind for your customers.

When someone subscribes to your newsletter, they opt-in to receive updates from you, you can send them newsletters with helpful information and tips; they will be more likely to engage with those emails because they signed up to receive them!

There are many different types of newsletters you can send out, including product announcements, sales promotions, discounts, or even just fun holiday-themed emails!

What Should The Shopify Newsletter Content Focus On?

The Shopify newsletter is a great way to keep your customers up-to-date on what’s happening with your business, but only if you know what to put in it.

But what should the Shopify newsletter content focus on? And how can you ensure that your subscribers read through every word?

There are five main things that the Shopify newsletter should focus on:

1. News about your company’s products or services. For example, if you’re selling jewelry, you can share updates about new styles or special offers.

2. Features about your brand. It could include interviews with employees or customers or photos from behind-the-scenes at the office or studio.

3. Stories from the industry that relate to your brand. For example, suppose you’re selling jewelry, and there is a recent earthquake in California. In that case, you could write about how this affected the supply chain of gold and silver—even though it doesn’t directly affect your business!

4. Sales and discounts. If you have any sales or want to announce an upcoming discount offer, this is also an excellent place to do it. You don’t have to go into too much detail—make sure that subscribers know why they should buy now if they want a discount (or at all).

5. New features. If you have added new features to your website or app, let subscribers know about them so they can try them out! You don’t need to go into detail here—tell them what they can expect from these new features and why they are helpful for their business.

How To Collect Subscribers For Shopify Newsletters?

Collecting subscribers for your Shopify newsletter is the first step in building a solid base of loyal customers. It’s not enough to collect emails, though—you need to provide incentives for people to give up their information and open up the lines of communication with you.

Here are four ways you can do that:

1. Add a newsletter signup to your Shopify store.

If you have a store on Shopify and don’t have newsletter signup, this is the first thing you need to do! Newsletter signup is one of the essential tools for growing an email list and keeping in touch with potential customers.

It’s also a great way to show your customers that they can trust you by giving them easy access to information about sales, new products, or even upcoming events. You can also use this feature as an opportunity to sell more products! If someone leaves their email address on your site, send them an email with a discount code for their next purchase!

2. Add a checkbox at the checkout.

If you have multiple products in one order, consider adding a checkbox that asks customers if they’d like to receive future shipments of those products (or even related products).

It will ensure that people who bought something once but don’t return often are still getting emails about new products—and will help keep them engaged with your brand overall!

3. Add a newsletter signup to your home page.

Your home page is the first thing people see on your site, so it’s essential to ensure it’s optimized for getting subscribers. Make sure the signup box is up front and center, and make sure it’s easy for visitors to find what they’re looking for.

If you sell products or services, consider adding a link to your newsletter in the screen’s upper-right corner so that customers can easily find it without having to scroll down too far on their screens.

4. Add pop-ups (but only if it makes sense for your business)

If you don’t want to add a signup form directly onto your page because it takes up too much space or distracts from other content on the page, considers using pop-ups instead!

Pop-ups are one of the most effective tools in email marketing because they block out any other content on the screen until someone clicks or closes them. That means customers won’t be distracted by anything else while trying to read about your brand and sign up for emails.

How To Design And Send A Shopify Newsletter To Grow Your Business?

Shopify newsletters are a great way to grow your business. They can increase your sales, build brand awareness, and create repeat customers.

But, you might wonder how to design and send a Shopify newsletter to help you achieve these goals. This section will walk you through everything from creating your email template to sending it to subscribers.

Here are the steps we’ll cover:

1. Define Your Shopify Newsletter Goal

Before you start designing and sending your Shopify newsletter, you need to define your goal for it.

Whatever it is, ensure you’re clear on that goal before moving forward.

2. Plan Your Email Newsletter Strategy

Once you’ve defined what success looks like for this campaign, it’s time to determine how best to achieve it. It’s crucial to have a strategy for sending out newsletters because this will help you decide which content you should include in each one and when and how often you should send them out.

For example, if you run an online store that sells beauty products, sending a monthly newsletter with tips on how customers can better care for their skin or hair makes sense.

3. Choose The Newsletter Platform That Best Fits Your Needs.

While you could create a newsletter from scratch, it’s not something we recommend. Instead, it’s best to pick an existing newsletter platform and customize it to fit your needs. You can even use a free template or one from a paid service.

We recommend using BayEngage because it’s free, easy to use, and has great email tracking features. Plus, it’s an excellent way for beginners to learn about designing newsletters without starting from scratch.

4. Customize Your Newsletter Template & Theme

Once you’ve picked your newsletter platform, it’s time to pick a design template and customize your theme! There are tons of different templates available for Shopify newsletters.

When browsing through these templates, remember that not all are created equal—some are better than others at targeting specific types of buyers (for example: if you’re selling dog clothes online). If possible, try out several templates before deciding which works best for your business!

5. Schedule A Send Time

This is the most important thing to do when you start your Shopify newsletter. You need to figure out what days and times you want to send it (based on your customers’ time zones, so they don’t have to stay up all night waiting for it) and how often.

It will be different for every business, but once you’ve figured out what works best for you, stick to it! We recommend using email marketing software to do this automatically if you’re running a small business.

6. Encourage People To Sign Up For Your Website And Social Media Accounts.

You’re missing out on a massive opportunity if you’re not asking people to sign up on your website. It is the best way to get people to opt in and give you their email addresses so they can receive your newsletters and other updates in the future.

Readers can also easily share their thoughts through a simple survey or poll. It’s essential to ask people to sign up on social media because it allows them to give feedback about their experience with your brand directly from within the platform.

7. Follow Privacy Regulations And Email Best Practices.

When sending emails, it’s essential to comply with privacy regulations and email best practices. The CAN-SPAM Act requires that you include a functioning unsubscribe link in all your emails and don’t send emails to people who haven’t opted in to receive them. You also have to include a physical address where the recipient can reach you if they have concerns about the content of your message.

You also shouldn’t use deceptive subject lines or send spammy emails containing things like malware or phishing attacks—that’s just rude! You have to keep your list clean. Do not sell or share any information with third parties without getting prior permission from each customer first.

8. Check Your Metrics

This is the most crucial step because it will tell you how your email marketing works for your business. You can check out metrics like open rate, click-through rate, bounce rate, unsubscribes and spam complaints (bounce rate), etc., to determine which messages are performing well for you.

If you're a Shopify store owner, here are quick tips to get started with Shopify Newsletters:

If you’re new to the Shopify ecosystem, check out the email marketing apps on the Shopify store to send newsletters faster and easier.

8 Shopify Newsletter Examples You Need To Learn From

If you have a Shopify store and aren’t already sending out a newsletter, it’s time to start.

It’s not as difficult as you might think, either. There are plenty of great resources for learning how to create your newsletter — including some free ones.

Here are eight examples of Shopify newsletters that can teach you how it’s done:

1. Hearty Welcome Email

A welcome email is the first thing you’ll see when you sign up for a new account. Don’t forget to include a welcome email in your Shopify newsletter campaign. This email is simple, friendly, and welcoming. It also has an actionable item that encourages you to set up your store immediately.

Why Does This Shopify Newsletter Score?

2. Happy Welcome Email

When someone subscribes to your store’s newsletter, it’s important to welcome them in a personal way to establish a good connection. You should thank them for signing up and let them know you’re excited to connect with them. You can even offer a coupon code or discount for their first purchase if they haven’t made one yet.

Why Does This Shopify Newsletter Score?

3. Seasonal Greetings Email

Make seasonal greetings one of the best parts of your Shopify Newsletter campaign. The idea is simple: send an email to your subscribers before a big holiday and offer them gift suggestions or discounts. It’s important to note that you shouldn’t send this type of campaign more often.

Why Does This Shopify Newsletter Score?

4. Communicate Seasonal Offers

No matter what you sell, there are bound to be some seasons of the year that are better for your business than others. You could make your store feel like it exists all year round, but one way is to communicate seasonal offers or promotions to your customers. Include attractive seasonal offers as part of the Shopify Newsletter campaign.

Why Does This Shopify Newsletter Score?

5. Show Your Website

Your website newsletter is an excellent way to improve the quality of your site’s content. Include a glimpse of your website and products in the Shopify Newsletter campaign. There’s nothing wrong with that—all you need is the correct information in the right place and presented engagingly.

Why Does This Shopify Newsletter Score?

6. Showcase Your Products

This newsletter is a collection of the latest news and updates regarding the products you offer your customers. Never forget to highlight your products as heroes of your Shopify Newsletter campaign. This is an excellent technique for getting feedback about your products and customer satisfaction and getting users more invested in your brand.

Why Does This Shopify Newsletter Score?

7. Educate & Create Awareness

This newsletter is to help people make better choices for their lives, whether that means finding more sustainable lifestyle choices so you can spend more time doing the things you love. Extend your support to create Awareness for local businesses in the Shopify Newsletter campaign.

Why Does This Shopify Newsletter Score?

8. Repurpose Your Content

Repurpose your content newsletter to bring Awareness to the newest content you have published on your website. The idea is that if people didn’t see it, they could find it now in this newsletter that you are sending only to them. Add your well-researched and content-rich blogs as part of your Shopify Newsletter campaign.

Why Does This Shopify Newsletter Score?

How To Get People To Sign Up For Your Shopify Newsletter?

Getting people on your list to view results from your Shopify email marketing attempts would be best. There are various ways you can do this with BayEngage. We’ve got tons of different Shopify newsletter signup templates.

So, what’s the best part?

You can integrate all of our Shopify newsletter signup forms with your Shopify account. Use BayEngage’s 250+ Free Email Templates to get more subscribers and automatically populate your mailing list inside Shopify.

Wrapping Up!

An effective newsletter can be a great way to build a relationship with your customers and promote your brand. There are plenty of ways to ensure that you’re sending the emails out consistently so that customers remember you. The Shopify newsletter example templates above will help inspire creative ideas for your business and get it off the ground.

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